About

BETH HYSLIP – Versatile and creative nonprofit communications and marketing professional with expertise in office operations, fundraising strategy, and multichannel campaigns that educate, engage, and inspire. Proven track record designing digital and print collateral for branded marketing efforts across social media, email marketing, online/display, print, and events.
Exceptional Visual Designer & Creative Thinker.

SKILLS:

SOFT:

  • Non-Profit Fundraising/Development
  • Graphic Design
  • Marketing Materials & Branding
  • Email Campaigns
  • Copyediting & Layout
  • Social Media Content Creation
  • Print Layout and Design
  • WordPress Website Development & Maintenance
  • Project & Vendor Management
  • Print Purchasing

TECH:

  • Adobe Suite CC; Expert in Indesign, Photoshop, Illustrator, Acrobat
  • WordPress Content Management System
  • HTML & CSS3
  • Constant Contact & Mailchimp E-mail Marketing
  • Canva,
  • Google Drive/Apps
  • iMovie
  • Microsoft Office Suite 365
  • Social Media (Facebook, YouTube, Instagram, LinkedIn)
  • PC and Mac operating systems

EXPERIENCE:

NEW JERSEY COMMUNITY DEVELOPMENT CORPORATION, Paterson, New Jersey, 2008–Present

Graphic Designer/Executive Assistant
Report directly to CEO in a role that expanded significantly through years of rapid organizational growth, new initiatives, program launches, and community partnerships. Shape and maintain brand identity and collaborate with staff to create print, digital, and web visuals. Support organization in areas of graphic design, operations, budgets, vendor relationships, marketing, communications, event coordination, and fundraising strategy. Website: njcdc.org

  • Graphics Management: Design original artwork for every aspect of fundraising and community outreach event campaigns; Direct creative projects from concept to completion; Manage digital photo portfolio and artwork file archive
  • Communications / Digital Media: Layout and copyedit text for targeted e-mail campaigns, promotional marketing brochures, flyers, event invitations, signs, annual reports, and strategic plans; Design custom illustrations and infographics to visually describe statistical information
  • Branding, Content Creation: Advise senior management and colleagues on brand standards to support a consistent identity and communication strategy; Create branding and logos for new programs
  • Social Media Marketing: Create eye-catching graphics for Facebook, Instagram, and LinkedIn posts and contributed to the organization organically reaching 3.7K Facebook followers; Edit and upload YouTube videos to broadcast organization achievements
  • Website Design and Updating: Create blog posts on a weekly basis to increase unique site visitors and time spent on the site, every year since 2015. Select and edit photography; retouch photos; add new web pages; and review content

GRAPHIC DESIGNER & WORDPRESS CONSULTANT (Part-Time) 2007 – Present
Freelance assignments for publishing, retail, and non-profit clients.

Freelance assignments developing original WordPress websites for non-profit clients

PEARSON EDUCATION, PRENTICE HALL DIVISION, Upper Saddle River, New Jersey, 2001–2006
Pearson Education is a British-owned education publishing company and the world’s largest textbook publisher with an estimated value at 1.5 Billion. Website: pearson.com/us 

Digital Archivist‚  2005–2006

  • Managed the safekeeping of an extensive digital library for textbooks and their ancillary products

Page Layout Production Artist II/Associate Project Manager‚  2001–2005

  • Performed high-level page layout production and typesetting for high school textbooks. Supervised freelance staff, delegated workflow assignments, and team status reporting. Managed overseas vendors and quality control issues 

EDUCATION:

State University Of New York, College At Oneonta‚  Oneonta, New York

  • Bachelor of Art‚  Art History, Minor ‚  Business Economics

Parsons School Of Design‚  New York, New York

  • Associate of Applied Science ‚  Graphic Design

CONTINUING EDUCATION:

Morris County Community College, 2016 – 2017

  • Intermediate WordPress
  • Introduction to Javascript

Capella Education Company & CareerBuilder,  June 2016
Right Skill Certificate Course in Building Mobile-friendly Web Experiences

Comments are closed.